Digital Strategy


We offer our clients a special level of service that extends beyond just development of a project. We prefer to get involved with your idea or project as early as possible, serving our role as advisor and mobile application expert to help guide the project to its best potential. We offer these consulting roles which we define as Strategy & Design:


It all begins with the right questions.

  • What are you hoping to achieve with the first release version?
  • How does your project relate to the trends in the marketplace?
  • What is the most likely situation a user would engage with your App?
  • We want to learn, listen and understand everything we can about your market, your perceptions and goals

All of this information serves as the foundation for our own analysis and dissection that evolves into a strategic plan and recommendation plan.

Strategy work is performed by one of our Sr. Strategists and Designers. The process begins with a Discovery session that can be held over the phone, via Skype or in Person at our Codecube office. These sessions are a dynamic and engaging experience designed to capture as much insight and scope as possible at the beginning of the project. The Discovery will yield a set of key findings and parameters that will frame the analysis and strategy work to be done following the session. Our team will then prepare and deliver a preliminary Recommendations Plan for all to review. With notes and feedback to this, a final Plan is issued along with any related quotes for Development.


Apps today are all about cool and sexy designs, so before anything, we first and foremost focus on the designing of the application. We pride ourselves in our commitment to design of Mobile application projects in the broadest definition of the word. Design begins with the simple question of what the project does and doesn’t end until the selection of screenshots used to market the app are selected. Everything in between can benefit from design attention. We believe in giving the best design in each and every one of our apps and will not settle for anything less.


The Architecture is the LOGIC of the app that is how will the user navigate the application, how will the user flow from one screen to the other, what is the User experience he/she will get while using the app. Though these might sound simple but like they making simple things is the most hardest part. We will throw some of the toughest questions on you to get to understand what you need from the app.

The logical connection of all parts of the project are defined by an architectural blue-print that must be clear, easy to follow and complete. The design project Architectures will provide clarity and definition to the most complex of apps.


The initial Design of how an App looks and feels to use is considered the Art Direction phase. Here the designers will develop some sample mockups that capture the overall style and character of the project. Within a few iterations of concepts and reviews, our team and client can reach a consensus on the overall look of the Mobile Application based on the sample screens which have been fully designed.


Based on the Art Direction, a complete set of User Interface (U/I) assets are created. With these set of designs, all screens and components for the app will be defined and all master art completed. At the end of the U/I Design phase, a full library of screens is provided for the clients approval.


Merging the Architecture, Art Direction and U/I Designs, a Package is completed that includes all of the items in final form along with any special notes and definitions that may be needed for clarification during development. This package serves as the complete Design package our Design can provide for any project.